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Caller ID and CNAM

How does outbound CNAM work?
The Caller ID Name which populates on the receiving end of an outbound call that you place is handled entirely by the Phone Service Provider of the individual on the receiving end of the call. This lookup is done using the number callerID you use for your outgoing call. This can be set for each extension on your account.

Some providers make a fresh query to the centralized LIDB (Line Information Database) on a per call basis and other providers use "cached" results which over time can become "stale". For example, if the provider that is receiving the outbound call is not querying the centralized LIDB on incoming calls or is using "cached" or "stale" records from said database the Name Displayed on your call may be incorrect.

With this in mind, while Callcentric does provide "good faith" support for outbound CNAM and does take responsibility for updating the appropriate databases each week/month; We cannot take responsibility for how a third-party provider delivers your Caller ID Information on the receiving end of an outbound call from your Callcentric Service.